Accurate Data Marketing, Inc. was established in 1993 with the mission of providing our clients the highest level of quality and integrity in data collection, while ensuring the personalized services that our clients want and deserve. We started off in a small office with four phone stations and quickly out grew it.

In 1996 we opened our first facility in Glenview and within three years our clientele base had grown so fast that we had to open a larger facility down the street to meet these demands. Over the next ten years the our company continued to grow at a rapid pace, while gaining experience in all different types of research methodologies from taste tests to ethnographies, to professional phone interviewing. During the years in which we operated our facility we consistently received the “Top Rated” award from the Impulse Survey and time and time again we were one of Chicago’s highest rated market research firms in the categories of recruiting and personalized service.

In 2009, we made the strategic decision to solely focus on what has always been our core competency, recruiting. In additional to being recognized as a Top Rated recruiting firm by Impulse Survey, we have networked with other Top Rated facilities throughout the Chicagoland area to provide our clients with a complete and scalable solution. In addition we have also become a great resource for companies whose methodologies do not require the need of a focus room facility.

As our industry continues to evolve we are focused on staying on the forefront of new trends in technology and social media to attract new fresh and diverse respondents, while at the same time providing our clients with the best recruiting services in the industry.

Management Staff

Barbara Dorfman is a founder and the current Owner of ADM and has been involved in market research for over 30 years. Prior to starting ADM, she spent numerous years in the advertising and publishing fields. Barbara has been a member of the MRA since 1993, including her presidency of the Chicago Chapter in 2002, as well as serving many other roles on various boards and committees. Barbara is PRC certified through the MRA.